If you want to develop an online business, you need to know and apply proper marketing strategies. Using a earch engine is one of the effective marketing strategies.
For example, you can use Google. If your website/blog is in the top 10 Google search results for the keywords that you aim, it can be ensured that your visitors will come from search engines. There is a big possibility that they will buy the product or use the service that you sell through your website.
Marketing through search engine optimization is considered as the most elite and effective marketing technique since it is free and its conversions are usually high.
These are several steps that must be done to optimize the SEO of a website:
1. Research the keyword
When you make a website for your business, certainly you will make it with a plan. The first important step is to find out the way how people are typing a keyword to get the information that they need in the search engine Google.
You can research the keywords using the Google Adwords:Keyword Tools. This service is provided by Google for free.
2. Keyword on domain
Actually domain must not contain keywords. Some people may say that the keyword on domain is a bad thing because it can be considered as a spam by search engines.
But, entering keywords in the domain will help the search engine to determine the focus of the website. For example, to create a web of SEO services provider or backlink service, you can use a domain kingbacklink.com, kingseo.com, queenseo.com, seomax.com, and others.
Domains that do not use keywords on domain are typically used by website companies, for example: google.com, twitter.com, facebook.com, yahoo.com, detik.com, and others. Basically, keyword on domain is not harmful to your website. You need to use appropriate extensions to the core business. For example, use .com extension for commercial sites.
3. Use right platforms for your website
Actually, no matter if want to build your site using your preferred platform. However, WordPress platform is the best choice if you want to create a Google friendly and user friendly site.
In the WordPress platform, you can also install various plugins that can help SEO activities. It will help to make the appearance of the site looks better.
4. Use Good Permalinks
Make sure that each permalink post contains the title of your post. Good permalinks are very helpful for your seo activities. You will be easier to change the permalinks setting in WordPress.
5. SEO Plugins
WordPress can be installed with several support plugins that will help your SEO. Some WordPress plugins that greatly help your website SEO are: WP Yoast SEO, SEO Friendly Images, Google XML Sitemaps, etc.
6. Use Social Media
Today, there are many people who know twitter, facebook, instagram, Google plus, and other social media. For the owners of the site, having a twitter and facebook account is an obligation.
Those social media are not only going to help the SEO of your website, but also increase visitors to your website.
7. Good quality content
You should make good and original content. Create content for your readers and make them want to read all your content continuously. Regularly update your site with original and interesting content.
How to use SEO in Blogspot
After understanding what SEO is, you need to try learning how to use SEO on blogspot. You need to know some on page SEO techniques.
Some On page SEO techniques can be applied on blogspot, including through the use of templates, the technique of writing articles, keyword selection, filling the description and others.